I’ve been following a particular business on Facebook and Twitter lately, totally in love with their brand and enthralled with their online persona.  They are sitting in that enviable ‘social savvy’ pocket of social media marketing, a great example of getting it right.  A niche little business that would show up a few of the big players out there. Visiting their online spaces is the same as visiting the business itself, they’ve managed to replicate their commercial vibe and work place culture online. 

So what is the magic formula, what are they doing that make them stand out and makes me want to keep coming back?  Well it isn’t just one ‘thing’ in isolation, but a combination of ‘things’.  To visit their business in person is to observe a genuine love for what they do and a wonderful work place culture that is an absolute pleasure to be in. 

Online, in the social media marketing space they share genuine moments of excitement and happiness.  Their posts are authentic and humanistic… they forget the technology and just talk. The content shared is full of optimism that plays on emotion.  They grab attention by connecting genuinely, sharing comments that are meaningful, and convey happiness.  They engage and enable others, building online relationships by giving their followers something to do, say or use. Their online ‘vibe’ is contagious, they share stories that others can interact with, they share praise for the people they deal with that assist their business in some way…. and they rarely push content.  Replicating their ‘vibe’ through a social media marketing strategy is a hard task, you can’t fake happiness and passion. Basically they share their happy passionate culture as opposed to trying to advertise their business, and it makes me want to keep coming back!